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ABOUT
Maria Nieto smiling by Niagara Falls, reflecting her curiosity, global perspective, and passion for data and marketing.

About me

I’ve always loved math, but I’ve also been fascinated by creative ideas, advertising campaigns, and the strategy behind big brands. When I discovered data analytics applied to marketing, I knew I’d found my path. It’s a field that challenges me but also lets me be curious, solve problems, and connect with people in a different way.

As a Data Analytics major, I’ve focused on developing skills in data visualization, business intelligence, and interpreting consumer behavior through numbers. I enjoy digging into data sets, identifying patterns, and transforming them into clear insights that support real business decisions.

Throughout college, I’ve had some amazing experiences: studying abroad, competing in national challenges, and interning at a company like DiDi. All of these have helped me confirm that what I enjoy most is using data to make better decisions. I’m passionate about learning, collaborating, and always finding smarter ways to do things.

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